Ford is working through the list in the order reservations were placed since the reveal in May. The company just this week opened up the opportunity for customers to convert their $100 reservations orders to actual purchases. Overwhelming demandįord received so many reservations for the all-electric pickup that the company had to shut down the reservation process in December. The truck is scheduled to be delivered to dealerships in the spring. Hovik, who also owns San Tan Ford in Gilbert, Arizona, said, "We’re really excited as we get close to launching the Lightning." I view the letter more as making sure we’re all on the same page." We’re coming with a new product, a new way to come to market with that product and it's a hugely anticipated launch. "I don't think the letter makes us look bad, at all. “The Dealer Council worked with Ford Motor Company and we feel very positive about the letter," he said Friday. Tim Hovik, chairman of the Ford National Dealer Council that serves as an advisory group on strategy and developing issues within Ford, said dealers are pleased. How our dealers treat customers has major implications not only on an individual dealer but the reputation of Ford and our dealers." "We are competing with others who have a direct model and we need to be very mindful of how customers perceive Ford and our dealer network. "The all-new F-150 Lightning represents a leap ahead in innovation for Ford trucks and is critical to the Ford brand and our dealerships as we move into a segment we’ve never competed (in)," Deep said. He told the Free Press on Friday that customer care is especially important now. The letter that went out captures the spirit and discussion, Deep said. More: Ford sales surged in Q4 while full-year total reflects COVID-19 impact More: Dwayne 'The Rock' Johnson tweets love for Super Duty to Ford CEO However, the Frick call was primarily intended to review year-end sales and what to expect in coming months with the Lightning order bank opening this week, Deep said. The Free Press confirmed with the Ford dealer community that the letter was sent and received and that a webinar was held with Frick. This letter was inspired by a discussion Frick had with members of the Ford dealer network on Thursday, Ford spokesperson Said Deep said. If the buyer sells the vehicle within one year, they may face court action that includes blocking transfer of the car title. I forgot to mention that the F-150 whiplash fast.Ford provided language that explicitly requires the buyer to agree not to sell, offer to sell or transfer any ownership interest in the Lightning within one year of purchase. In the future, and maybe once Tesla's charging network is opened to all, batteries will need to handle the 250 & 350 Kwh charges to make this truck a fantastic vehicle and worth the Extended range battery option. Note that faster-charging capabilities are hampered by the evolving charging network, even if the truck maxes out at < 150 Kwh. I would have liked: 1) better cooling front seats, an option for massaging seat (non Platinum), heated rear seats (VT winters), a reclinable back seat for more comfort, and a HUD option (once upgraded to Android Car OS). As this is an F150, accessories options and availability is plentiful, which is a plus. The ordering process was relatively painless but not completely frictionless. A standard range battery is perfect for our use case (99% local driving), and as such, 110V charging is all we need due to the low mileage. Sadly the 2022 version will not be upgradable to Google Automobile OS (a big miss on Ford's part). It delivers improved stability (due to weight and independent rear suspension), provides a quality trim (but not necessarily best-in-class), the build has a perfect fit & finish, it provides a convenient "Frunk" with comfortable seats, it is super quiet on roads, and a so-so Infotainment system marked by slowness and … lack of multitasking capabilities, Wireless CarPlay is nevertheless a plus.
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